By Royal Appointment

Ineke van de Laak - Director International Training

Ineke van de Laak's professional experience includes 10 years at KLM, Royal Dutch Airlines, and 10 years as the training manager at the Intercontinental Amstel Hotel in Amsterdam, which is considered the finest hotel in The Netherlands. She is internationally certified as a hospitality and management trainer. At our Academy, she teaches butling plus Etiquette & Protocol.

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Stepping into the corporate world

After her education, she started working for a traditional law firm. Working in an environment where integrity is in place at all times under any circumstance, felt right. However, she also felt that the world had so much more to offer. Therefore, she applied for a position at the Royal Dutch Airline company, KLM. Her loyalty towards this national service product maintained almost eleven years. She provided international and professional service, for passengers and their families, leading an operational team and focus on time management. These important aspects in her day to day profession developed Mrs. van de Laak in various ways.

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Ultimate Hospitality

After 11 years, Mrs. van de Laak decided to expand her world of knowledge and experience again. She thought thoroughly about setting goals to achieve fulfillment in her profession and desired becoming part of a team that expands hospitality from the heart. She succeeded in her personal mission. Her application with the InterContinental Amstel Amsterdam was a fact in 2000. This famous boutique, 146 years old, hotel, visited by royalties, presidents, and celebrities, is internationally acknowledged with awards, prices, stars, and diamonds. The Amstel Hotel found in Mrs van de Laak the perfect candidate to carry out "service from the heart". In her operational position as duty manager, she was responsible for the rooms division and for the food and beverage departments.

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Mrs. van de Laak's talent for people management, eye for detail and focus on superb quality was highly appreciated. Her promotion to Training Manager for the Amstel Hotel was the next step in her career. She passed various international trainers exams successfully and delivered a valuable contribution not only for the Amstel Hotel itself but also to the InterContinental Brand Team. Mrs. van de Laak trained General Managers and Directors of Sales & Marketing on various projects throughout Europe. She worked together with National Geographic on a worldwide project in order to launch this within the IHG company. She also shared her knowledge, experience, and talent as a guest speaker and narrator.

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The International Butler Academy

Mrs. van de Laak's father was a butler. Her mother played a significant role in the same household. Mrs. Ineke van de Laak understood at a young age, that genuine respect for traditions and service is a valuable asset for life. Since 2010 Mrs. van de Laak shares her knowledge with students of The International Butler Academy. In her own words: "I have a great passion for hospitality and customer experience. Because of my extended experience in the luxurious hotel industry, I know that skilled and motivated employees are as vital to the commercial success of a company as profitable customers. Moreover, fulfilling customer needs is essential to achieving ultimate customer satisfaction and brand loyalty. I have organized many events abroad, designed hospitality training programs and have co-developed brand image projects. Therefore, I have an extended (inter)national network, a good knowledge of human character and a thorough understanding of operations."

"Because of my positive attitude and enthusiasm. I am capable of motivating and stimulating people around me. I lead by example. I am loyal to my colleagues, and a social harmonizer. I am not afraid of the unknown and eagerly start new tasks. As a representative “multitasking person” I manage my work in a pragmatic, structured and result oriented manner, hence my ability to achieve deadlines. Eye for detail and quality are of utmost importance to me. “Sharing my vision with The International Butler Academy makes the circle round again. Working in an international environment, with people from various backgrounds and so many different cultures, creates a world of genuine respect."

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By Royal Appointment