Marc van Bergen - Director and Senior Butling Trainer at The International Butler Academy

Our corporate clients include hotels & resorts, management consulting firms, outplacement firms, IT firms, banks, insurance companies, governments and more.  In our seminars, participants from entry-level college graduates to senior executives learn the importance of business etiquette and protocol, and that social skills - or the lack thereof -  can make or break deals and careers.  These training modules are not available for individual students but only for groups.

Cornelis Greveling from The Netherlands - Graduate of The International Butler Academy


Manners as Business Intelligence

A life-long head start - the gift of good manners.  Business and hiring decisions are often made over lunch or dinner.  Are you comfortable and at ease in such situations, someone to be trusted and respected?  How you relate to other guests, carry on a conversation, handle your silverware, and even treat the wait staff, speaks volumes about you. Good manners are good business.  The International Butler Academy is pleased to offer a number of seminars.  One theme that runs through our training is that we believe in taking a proactive approach to keep our clients and employers satisfied with our performance.

Jos Geerdink from The Netherlands - Graduate of The International Butler Academy

Perfection is a journey

A clear understanding that perfection is a journey - not a destination - is balanced with the appreciation that rules of etiquette and protocol are a flexible framework of common sense consideration for others.  This applies equally to the boardroom and to the dining room, and even on the golf course.  Although most of our staff have experience in several areas of service, the various seminars are conducted by those persons with expertise and experience in the particular topic.  Please contact us If you are interested in having The International Butler Academy put one or more of our seminars on for you.

Contemporary Etiquette & Protocol

The International Butler Academy is committed to offering contemporary and universally accepted protocol and etiquette programs in the highest professional manner.  We will work with a company's senior management to learn its needs for protocol and etiquette training and to develop a corporate etiquette plan.  We also work with professional organizations and clubs whose members share a community of interest.  A program is tailored for the organization's needs.  We also conduct follow-up interviews with the organization's management or officials to assess the effectiveness of the training.

Robert Jan Kristel from The Netherlands - Graduate of The International Butler Academy

Studies show

Studies have shown that more than 60% of what is believed about us is based upon visual messages. At many Fortune 500 companies, top management take potential front line employees to lunch or dinner to observe their comfort level with executives, spouses, waiters and even the various pieces of silverware.  Like it or not, management equates good manners with competence in business and poor manners with incompetence.

Who are our corporate clients?  Here are some examples;

  • Accenture
  • American Express
  • Amsterdam Diamond Center
  • Amsterdam Polo Trophy
  • Assegaff Consulting & Training
  • Axel Vervoordt
  • Bartender Network
  • Burgerking
  • Business Club Alliance
  • Challenger Organization
  • City Hall Edam Volendam

 

  • Essent
  • Gassan Diamonds
  • Hof van Twente
  • Yachtvision
  • International Film Festival
    Belgium
  • Jetsetters
  • Kroymans Corporation
  • Millionaire Fair and Magazine
  • Military
  • Nederlandse Spoorwegen
  • Oost Nederland Exclusief
  • Price Waterhouse Coopers
  • Prinses Beatrix Fonds
  • Rai Catering
  • Sotheby's
  • Tommy Hilfiger Company
  • Various Embassies
  • Villeroy & Boch
  • Walt Disney Studios
  • Warner Brothers Studios
  • And many others
Axel Koehler from Germany - Graduate of The International Butler Academy

Studies show

At the conclusion of our seminar, participants will possess a clear understanding of the importance of first impressions - know how to practice proper business etiquette in different situations - and be fully aware of the many advantages gained by applying these skills.  Whether promoting good dining skills to corporate executives or teaching serving skills to butlers, yacht stewards or personal assistants, our goal is to provide our students with the ability, attitude and flair to present themselves with confidence and style.

Here is a sample Etiquette & Protocol training curriculum.  This high-content, one-week interactive seminar was custom-designed to the specific needs and interests of a corporate client, with special emphasis on presenting a polished professional image. Test your business etiquette here.

Business etiquette;

  • Dress for success
  • First impressions
  • Dress for success
  • Impress clients
  • Listening skills
  • Body language
  • Presence and awareness
  • How to make proper introductions
  • Five star customer service
  • Business cards
  • Telephone manners
  • Communication skills
  • Hand shaking
  • Introducing yourself and others
  • Forms of address
  • Eye contact
  • Remembering names
  • Strategic do's and don'ts
  • Total quality in the business area

Dining Skills;

  • Extending the invitation
  • Accepting the invitation
  • Silverware confidence
  • Setting the table
  • Selecting wines
  • Wine tasting
  • Guest and Host duties
  • Seating the guests
  • Guest of honor duties
  • Difficult foods
  • Tipping
  • Body language at the table
  • Dealing with accidents
  • Multi-Course dining
  • Formal vs. Informal dining
  • Pitfalls to avoid
  • Toasting
  • Receiving lines
  • Napkins

The Restaurant Meal;

  • Choosing the location
  • Making the reservation
  • Meeting your guest/host
  • Seating the guests
  • Menu selections
  • Drinking before/during the meal
  • Conversation topics
  • Doing business at the meal
  • Leaving the table in the middle
    of a meal
  • Paying the bill
  • Follow up after the meal

We also work with children of select clients, instilling the life skills and benefits associated with mannerly behavior. Please contact us and let us know your wish.  We will be pleased to put together a custom-made program for you.